10 Best Cold Email Outreach tools that get you more Leads (2023)

A cold email outreach strategy is an effective way of generating leads and improving your chances of closing deals. However, manually sending personalized cold emails to a large number of prospects can be a time-consuming task (not to mention - challenging.) But it doesn’t have to be!

With the help of cold email outreach tools, you can send highly personalized emails, follow up with prospects, and track the performance of your outreach efforts, all without dedicating your entire day to it. These tools are specifically built to enhance your sales productivity and get in touch with your potential prospects.

Nevertheless, the challenge lies in selecting the right cold email outreach tools that meet your unique requirements, given the abundance of options available in the market.

In order to address your needs, we will first discuss what cold email outreach tools are, why to use them, and the factors to consider when choosing the right tool, and then present a list of the ten best cold email outreach software options.

What is a cold email outreach tool?

A cold email outreach tool plays a crucial role in connecting you with potential customers and clients. It streamlines and automates the manual aspects of cold email outreach, thereby enhancing efficiency and effectiveness in reaching out to prospects.

With personalized tags, automated follow-ups, scheduled email delivery, automatic warm-up, and email ramping capabilities, these tools expand your outreach efforts and reach a broader audience.

The best part of starting your sales process with a cold email outreach tool is that it doesn’t cost you a fortune. But wait! There is more to cold email outreach tools than just being cost-effective. Let’s find out why you must use a cold email tool over other outreach methods.

Why invest in cold email software?

The cold email outreach tools automate the process of finding prospects, qualifying them, and engaging with them, resulting in increased reach and enhanced customer interactions. Here are some more reasons why you must invest in these tools:

1) Boosts outreach productivity.

With the help of cold email outreach tools, you can automate all the manual tasks and pay more attention to other aspects of your sales processes - spend more time selling and focusing on the existing customer base. Therefore, you can easily scale up your sales process and get more conversions.

2) Start-up costs are low.

With minimal setup and cost-effectiveness, you can increase sales without breaking the bank. It includes investing in fundamental costs such as buying the tool, domains, and email accounts.

3) You can personalize at a scale.

With a cold outreach tool, you can take personalization to new heights, from customizing text to incorporating personalized images and videos directly into your emails. By sending highly personalized cold emails, you can boost your response rate from prospects. This eliminates the need for extra manual effort.

4) The ROI keeps on getting better.

By using automated cold outreach tools, you can send a larger volume of emails and reach out to a greater number of prospects. This increases your chances of closing deals, ultimately resulting in a better ROI.

Overall, cold email outreach tools are ideal sales tools. However, with an abundance of cold email software options flooding the market, the true challenge for sales teams lies in selecting the perfect tool that aligns with their specific needs.

Choosing the right software ensures optimal effectiveness and efficiency in their outreach efforts. Let’s see how.

How to choose the best cold email software?

There is no doubt that cold emailing software significantly simplifies the process of contacting prospects via email. But with numerous tools available in the market, how do you choose “that one tool that will yield you results?”

Here are some of the features you should consider while choosing the right cold emailing tool:

• Easy to set up: Ease of setup allows you to quickly integrate the tool into your workflow, saving time and ensuring a smooth transition to your cold email outreach efforts.
• Automation and scheduling: A tool with robust automation and scheduling capabilities streamlines your outreach process, automates repetitive tasks, and ensures timely and targeted communication with prospects.
• Email deliverability: Prioritizing email deliverability ensures that your messages reach the intended recipients’ inboxes, maximizing the chances of engagement and response from your prospects.
• Personalization at scale: Opting for a tool that enables personalization at scale allows you to customize your emails with relevant details for each recipient efficiently. This enhances the likelihood of building meaningful connections and driving conversions.
• Reporting and analytics: A tool with comprehensive reporting and analytics features provides valuable insights into the performance of your cold email outreach campaigns. This allows you data-driven decision-making and optimization of your strategies.
• Conversation management: Choosing a tool with robust conversation management capabilities allows you to efficiently track and organize your email conversations, ensuring seamless communication with prospects and enabling effective follow-ups for better conversion rates.

These are some of the important features that a cold email outreach tool should have. While a wide range of tools is accessible, not all encompass the desired features for your outreach needs. We have curated a comprehensive list of exceptional cold email tools that you can use for your sales outreach activities.

10 Best Cold Email outreach software to generate leads in 2023

With cold email outreach, you can generate leads, build relationships, and facilitate sales of your offering. And the most effective cold email outreach tools are those that simplify these processes. So which tools deliver these results effortlessly? Let’s begin with the list of the best cold email software of 2023:

1) Saleshandy

Saleshandy is one of the best cold email software, which offers a range of powerful features to enhance your cold email campaigns. With high email deliverability as a priority, Saleshandy allows you to send personalized cold emails at scale.

When using Saleshandy, you can seamlessly connect unlimited email accounts and execute your outreach campaigns smoothly. The software verifies your emails and sends them individually, mimicking human behavior and increasing the chances of your messages being read and responded to.

Additionally, you can schedule your sequences based on different time zones and time slots, enhancing email deliverability, engagement, and conversions. Not just that, the software’s detailed analytics provide valuable insights into your campaign’s performance, including open rates, reply rates, link clicks, and bounce rates. This data allows you to fine-tune your sequences and improve your overall conversion rate.

Key features:

• Personalization: Saleshandy allows you to personalize your emails with the help of Merge tags and Spintax. Merge tags allow users to automatically populate fields like recipient names, company names, or any other custom variables, and Spintax creates multiple variations of specific text segments within an email, providing a way to add variety and avoid repetitive content.
• Automation: Sequence scheduling allows users to create a series of predefined emails that are sent to recipients at specific intervals, and the automated follow-ups automate the process of sending additional emails based on time intervals or recipient actions.
• Easy inbox management: Users can access and manage emails from multiple accounts within a single interface eliminating the need to switch between different email clients or browser tabs, saving time and reducing the chances of missing important messages.
• Email deliverability: Email warm-up helps you achieve better inbox placement and higher engagement rates, and sender rotation distributes outgoing emails across multiple sender identities or domains, reducing the risk of getting flagged by spam filters or blacklisted.

Key Pricing:

• The basic plan at $27 per month: for beginners who wish to start their outreach efforts.
• Pro plan at $79 per month: suitable for you if you are looking to scale your sales efforts
• Scale plan at $150 per month: designed for businesses seeking to enhance their outreach with high-volume and effective cold emails.
• The Custom plan comes at a dynamic pricing based on the requirements.

Saleshandy also offers a 7-day free trial so that you can evaluate the tool’s efficiency before purchasing.

2) Mailshake

Mailshake is another exceptional cold email outreach tool that empowers salespeople to execute personalized campaigns and connect with prospects. Leveraging dynamic variables, you can customize and send bulk emails tailored to your campaign.

The tool allows automated follow-ups based on email opens, clicks, and replies, thereby significantly reducing manual effort. Additionally, the platform facilitates A/B testing to optimize results. Apart from that, the tool also offers seamless integration with popular platforms like Salesforce and Pipedrive, making it one of the top choices for cold email outreach.

Key features:

• Automated outreach: automate the sales outreach process, create personalized emails and sequences, track conversations, and evaluate outcomes.
• Personalized Scaling: effortlessly personalize your cold emails on a large scale, ensuring that each recipient receives a tailored message.
• Performance Monitoring: to monitor the performance of your campaigns and establish tasks for engaging with prospects.

Key pricing:

• Email outreach plan starts from $59 per user per month- encompasses a range of valuable features, including email tracking, personalized email campaigns, automated follow-ups, and seamless integrations with popular tools like Google Sheets, Zapier, and Salesforce.

• Engagement plan starts from $99 per user per month- For sales teams seeking comprehensive sales engagement capabilities, the sales engagement plan starts at $99 per user per month and encompasses all the features of the email outreach plan.

3) Lemlist

Lemlist stands out as a highly favored cold email solution. The tool empowers you to effortlessly handle email campaigns while simplifying the intricacies of sales engagement, personalized emails, and automated follow-ups.

With Lemlist, you can gain the ability to individualize and tailor your cold emails, fostering genuine connections with potential clients through personalized messages. This intuitive and robust tool effectively aids in time-saving and amplifies outreach efforts, enabling businesses to expand their reach.

Apart from that, the tool safeguards your emails from being flagged as spam with lemwarm, the exclusive solution that warms up, monitors, and boosts your deliverability throughout the entire process of sending campaigns.

Key features:

• High-deliverability rate: to improve and maintain a high deliverability score as you reach out to your target audience.
• Time-efficient: effortlessly establish automated follow-ups and reminders, minimizing the time and energy required to monitor customer interactions.
• Personalization: to personalize their cold emails and forge significant connections with potential clients by means of personalized messages.

Pricing:

• Email outreach at $50/seat/month: send personalized cold email outreach campaigns at scale.

• Sales engagement at $83/seat/month: add multiple channels to your Sales prospecting.

4) Klenty

Klenty is a cold email platform that helps you in outbound lead generation by sending personalized cold emails and follow-ups. It offers a wide selection of more than 100 cold email templates to choose from for your outreach campaigns.

By identifying promising prospects and providing a range of features, including a smart database, cadences, email finders, Gmail extensions, custom fields, CRM Sync, email tracking, and seamless integration with advanced CRM systems, this tool is a great sales tool for your daily outreach tasks.

It highlights engaged prospects so that you can focus on them. It also nurtures the rest until they’re ready.

Key features:

• User-friendly: to swiftly identify prospects displaying strong interest and initiate conversations with them.
• Lead scoring: to pinpoint the most promising prospects and concentrate their outreach endeavors on them.
• A/B testing: to experiment with various versions of their emails and monitor the outcomes.

Key pricing:

• Starter Plan at $50 per user per month: Ideal for small teams initiating sales email outreach.

• Growth Plan at $70 per user per month: Designed for expanding teams that require scalable outreach with multi-channel sales engagement.

• Pro Plan at $100 per user per month: Tailored for larger teams implementing advanced outreach strategies and coaching.

• Enterprise Plan at a customized price: Specifically crafted for mature teams that demand advanced reporting capabilities and comprehensive access control.

5) Instantly

Instantly is a cutting-edge cold email software designed to supercharge your cold email campaigns. With features like automated account warm-up and intelligent sending, Instantly enhances deliverability and response rates. It allows you to connect unlimited email accounts, enabling you to scale your outreach efforts as your lead generation and business growth.

With a user-friendly dashboard, you can seamlessly manage all your email accounts in one place. Plus, Instantly safeguards your emails from ending up in spam folders by offering an automated warm-up feature that can be easily enabled or disabled with a simple click.

Key features:

• Email deliverability and bulk domain testing: to ensure the effectiveness of your lead lists and confirm that your domains are properly configured for cold emailing.
• Campaign and integration: optimize your deliverability and response rates using the tool’s Campaign Builder, which empowers you to leverage variables, sequences, and intelligent scheduling.
• Inbox rotation: simplify your email campaigns by adding all your sending accounts to a single campaign instead of managing separate campaigns for each account.

Key pricing:

• Growth at $30/month: includes unlimited email accounts, unlimited email warm-up, 1000 active leads, 5000 emails monthly, and live chat support.

• Hypergrowth at $77.6/month: includes unlimited Email Accounts, unlimited email warm-up, 25 000 Active Leads, 100 000 Emails Monthly, and premium support.

6) Smartlead.ai

Smartlead.ai emerges as a fresh addition to the realm of cold email software that combines the power of AI, personalization, automated warm-up, and inbox rotation to provide users with a comprehensive cold email solution that helps maximize outreach success and streamline email management processes.

One standout feature of Smartlead.ai is its ability to automate the warm-up process for your email account to maintain a good sender reputation and improve deliverability. The tool takes care of gradually increasing your email sending volumes, ensuring that your emails are more likely to reach the recipient’s inbox instead of being flagged as spam.

Key features:

• Streamlined campaign creation and mailbox integration: quickly set up your campaigns and start reaching out to prospects.
• Reputation protection with automatic email placement: safeguards your sender reputation by automatically moving emails from the spam folder to the recipient’s inbox.
• Enhance Campaign Performance with Smart-Adjust: to boost the effectiveness of your live campaigns and defend against low reply rates.

Key pricing:

• The basic plan at $39/month: Ideal for marketers / scale-up businesses.

• Popular plan at $79/month: Suited for marketers / scale-up businesses.

• Pro plan at $94/month: Includes 30000 active Leads, 150000 emails per month, unlimited email warm-up, and much more.

7) GMass

GMass is a robust cold email outreach tool that offers cold emailing solutions within your Gmail. The best part is that using GMass is incredibly convenient - simply download the Chrome extension and sign up with your Gmail account to get started!

With GMass, you can easily add a personal touch to your email outreach efforts without the hassle of manual customization, saving you time and allowing you to connect with your recipients on a more individualized level. Thus, the tool offers an automated solution that allows you to customize names, paragraphs, images, links, attachments, and various other elements at scale.

Key features:

• Campaign analytics: provides comprehensive campaign analytics that offers detailed reports on crucial email metrics such as opens, clicks, replies, and more.
• Scheduling: allows you to schedule a mail merge for the future or set it to repeat; offers flexible scheduling options to ensure your emails are sent at the optimal time for maximum impact.
• Bounce management: proactively manages bounce, ensuring future sends are not directed to invalid or non-existent addresses.

Key pricing:

• Standard plan at $19.95/ per month: For Individual
• Premium plan at $29.95/per month: Includes Sequences and follow-ups, A/B testing, and other features
• Premium model at $125 for five users: For teams

8) Smartreach.io

SmartReach.io is a cold email campaign automation software engineered to enhance user productivity and drive successful deal closures. With a wide array of functionalities, including email deliverability features to increase reply rates, personalized cold emails with scheduled follow-ups, and automated emails requiring minimal human intervention, this tool is great for sales outreach activities.

Moreover, SmartReach.io seamlessly integrates with leading email clients like Gmail, Office 365, Outlook, and others. As one of the most budget-friendly sales email automation tools, it ensures effortless campaign monitoring and management for users.

Key features:

• Seamless prospect sync: effortlessly import prospects from your CRM or upload them using CSV files.
• Optimize email deliverability: boost email deliverability with Soft Start, Spam Test, and built-in free email validation.
• Comprehensive performance tracking: for gaining complete oversight of your team’s performance and campaign activity.

Key pricing:

The cost of this email outreach tool starts from $29/seat per month, and it includes unlimited email campaigns & follow-ups, email accounts from any provider, email validation, an email deliverability suite, and much more.

9) Yesware

If you need a solution to boost revenue through email outreach (without the need for complex enterprise sales software), Yesware is the ideal choice to consider. The tool offers a comprehensive toolkit that allows you to track email outreach activities, efficiently conduct testing to identify successful strategies, and seamlessly collaborate by sharing insights with the team. This combination of features enables accelerated progress and improved outcomes in a shorter timeframe.

Another aspect of the tool that stands out is that it doesn’t take much time to install. You can quickly set up your account in just two minutes and begin with your outreach activities.

Key features:

• Seamless integration: lives within Gmail or Outlook inbox, ensuring seamless workflow integration.
• Real-time email tracking: so that you can easily monitor reads of your emails, click on links, or view attachments.
• Meeting scheduler: so you can effortlessly schedule more meetings by simply setting your availability and allowing recipients to choose their ideal meeting time.

Key pricing:

• Free: for sales representatives getting started.

• Pro at $15/seat/month: For solo sales professionals & small businesses.

• Premium at $35/seat/month: For scaling sales teams at high-growth companies.

• Enterprise at $65/seat/month: For powerhouse sales teams who use Salesforce CRM

10) Woodpecker

Woodpecker Cold Email Software is designed to revolutionize your cold emailing experience by providing an easy-to-use, efficient, and reliable solution. The software features all the features and tools you will need to achieve outstanding sales results regardless of whether you are a cold emailing novice or a seasoned professional.

Woodpecker prioritizes your sender reputation and the deliverability of your emails. Its real-time email list verification feature ensures that your contact list is accurate and up to date, reducing the risk of bounced emails. With Warm-up & Recovery, the tool helps you gradually increase your sending volume and establish a positive sender reputation.

Moreover, the software seamlessly integrates with your existing software ecosystem so you can easily connect your CRM tools or email provider for better functioning.

Key features:

• Personalization: so that all your sent messages look real and feel personal to your prospects.
• Quick and convenient integration: provides convenient contact list integration options, allowing you to import their prospects’ data with ease.
• Proactive sender reputation management: helps you maintain a positive sender reputation.

Key pricing:

• The standard pricing starts at $49 per user slot per month that includes condition-based campaigns & manual tasks, free warm-up & recovery for each slot, and more.

There you have it - the list of the top 10 cold email outreach tools. So now that you have a list, are you ready to send cold emails? Choose the one that aligns with your requirements; you can then begin your cold outreach activities.

Conclusion

Cold email outreach software has proven to be a big asset if you are aiming to automate your outreach and enhance response rates. They facilitate various tasks such as prospect discovery, email personalization, performance tracking, and campaign optimization.

All you have to do is leverage an appropriate tool and accelerate the closure of deals. As we discussed, there are numerous cold email software choices, each offering distinct features and capabilities. So make your choice and give your sales activities the height they deserve!