SEO Visibility Unleashed: Turbocharge Your Search Rankings

Your website is the window to your business. Your business card and portfolio. It’s your real estate space on the world wide web. Making your website work for you is essential to your business’ success.

However, it requires a search engine optimization (SEO) strategy, which has the primary goal of expanding your visibility in organic search results to drive more traffic to your website.

Of course, more traffic means higher chances of conversions, more customers, and higher revenue. But to get to these results, you need to rank high on search engine results pages (SERPs). And you need SEO to help you get there.

With SEO being responsible for 1,000% more traffic than social media and first-page results attracting 95% of search traffic, you need your website to do the heavy lifting.

When this is done successfully, you can raise your SEO visibility. Ultimately, this means that your audience will choose your site or its more relevant keywords over the competition and you’re much more likely to enjoy higher click-through rates (CTRs).

Understanding SEO Visibility

If there is a single metric that can help you figure out how your website is performing, it is SEO visibility. For those who enjoy math, the formula for calculating SEO visibility goes something like this:

= Estimated Traffic Percentage (calculated by: keyword position CTR x Search Volume)
Traffic Potential (estimated traffic)

For those who don’t enjoy the math portion, what you should take away from this is that SEO visibility is a score that shows you how well your keywords rank in the SERP. Of course, the higher the percentage, the better visibility you have. And in addition, a generally good visibility score ranges from 35% to 45^. Although it is often believed that your SEO visibility is how much traffic you get to your site, this is a common misperception. Whereas traffic is a continuously changing metric, visibility is more constant.

Overall, your SEO visibility looks at the number of terms you are ranked and indexed for. The higher the number, the better your visibility. It is a success metric to see how you are performing on Google and other search engines. It is also worth noting that it can be calculated for your entire website, certain pages only, or only for a group of keywords. And finally, it is an important metric that can help you determine whether your SEO efforts are effective.

But how do you monitor and track SEO results? In essence, it involves several factors that include tracking data related to traffic, engagement, and link growth.

Furthermore, some of the most common SEO metrics to watch out for include:

• Organic traffic growth

• Keyword rankings (for branded and non-branded terms)

• Conversions from organic traffic

• Average time on your page

• Bounce rate

• Number of indexed pages

  Also worth noting is that when it comes to Google, approximately 80% of this search engine’s algorithm considers off-site factors to determine rank.

Another related question that arises is how to identify SEO visibility loss. Instead of simply looking at your visibility percentage and seeing a decline, you need to be monitoring for metrics that may include:

• A drop in leads

• A decline in organic traffic

• Lower or lost rankings

• Technical issues such as a slow site

• Increased competition

• The display of featured snippets on certain pages

• Lost backlinks

  While these may be due to changes in Google’s algorithm, they may also be due to factors that are within your control.

Factors Affecting SEO Visibility

SEO visibility is therefore affected by four primary indicators. These are technical glitches, decreased rankings, content, and backlinks. We’ll explore each of these in a bit more detail below:

- Technical glitches: technical glitches can be varied. These can range from hosting issues to site redesign, which includes deleted pages, broken links, a change in the URL or HTML structure, etc.

- Decreased rankings: although this is a concerning situation, it can be mitigated by ensuring that you follow SEO best practices for your SaaS or product/service site.

- Content: content upgrades are essential: Whether it’s revitalizing old content or pumping out new, high-quality content - every text that you publish needs to be valuable and useful to your audience to ensure you are deemed an authority in your industry.

- Backlinks: earning valuable backlinks will help you build relevance and authority. These are earned when other websites reference your content. However, you must be cautious of low-quality links because this can be considered a bad practice that can impact your rankings negatively. So, it’s not just about any links. It’s about quality links to generate the highest quality references possible. But what makes for a quality link? The answer is still being discovered although it is generally believed across the industry that they relate to the popularity of a linking site, topic relevance, a trusted domain, etc.

Strategies to Increase Search Visibility

Source: Freepik

Although we’ve briefly touched on some of the ways that you can boost your SEO visibility, in this section, we’ll cover 14 SEO tweaks that will help you do just that.

14 quick SEO tweaks to increase search visibility

And now, without further ado, here is our selection of tips and recommendations for boosting your SEO visibility.

#1. Content

Whether it’s for your homepage, product or service page, or your blog, your content must be outstanding. To achieve this, you need to include highly relevant keywords that target the long-tail keywords, too. For blogs, make sure you regularly update old content that’s not performing well and add a clickable table of contents at the top to make it easier to navigate. It’s also important to optimize your content and write it in such a way so that you are able to secure a featured snippet.

#2. Structured data markup

Including schema markup on your website is a great way to help search engines better crawl your site and index your content so that it can be more easily and quickly retrieved when a user searches for information you’ve published.

#3. Links

Be sure to include internal links across your site to your own pages to show Google that the page is important. Building organic links is another good way of signaling to the ranking algorithms that your website is authoritative and relevant. You can do so through outreach efforts or guest blogging, among other things. You should also ensure that your link placement is as relevant as possible.

#4. Create profiles on online directories

Apart from social media channels such as Facebook, Instagram, and LinkedIn, you may also want to feature your business on trusted sites such as Yelp, Local.com, Mana, Yellowpages.com, Angieslist, Foursquare, Local Guides, etc. Using local SEO to get found in Google’s “map pack” for local searches is another great way to gain greater visibility.

#5. Optimize your use of images

Contrary to popular opinion, image searches are high. If you want your website to rank, you need high quality images to appear in the search results. However, it’s not just the image quality you have to think of. It’s also about selecting an appropriate file name, reducing the file size to keep load time lower, adding captions, using alt and title text, as well as including images in your XML sitemaps.

#6. Build your site for performance

To avoid frustrating your audience, your website speed must be lightning fast. Alternatively, you risk facing higher bounce rates and ultimately, this can diminish your SEO rankings. However, it’s not just about site speed. You also need to have a mobile-friendly version of your site that has a responsive design. This is because of the fact that mobile searches are becoming ever more prominent. Hiring a React JS developer with expertise in building responsive and fast-loading web applications can be a valuable investment to ensure your website performs optimally across all devices.To achieve optimal website performance, consider using modern web builders that offer efficient coding practices and responsive design templates to ensure both speed and mobile-friendliness.

#7. Optimize meta titles and descriptions

Although meta tags aren’t particularly well-known for influencing search engine rankings, they can help you earn more clicks. Some best practices to keep in mind when doing this include using the exact and main keyword there as in your SEO title tag, meta description, and its variations in the headlines.

#8. Incorporate multimedia elements

Increasingly, online users are enjoying the value of videos, podcasts, and interactive content. It’s also a great way to give your brand a new dimension. For example, if you have a blog article, it’s definitely a good idea to have a corresponding YouTube video that goes along with it. Because Google also integrates videos in its SERPs, you can hit a double jackpot by getting both your content and your video to rank.

#9. Use sitelinks

Sitelinks are an excellent way to expand the real estate space your website occupies on the SERP. They can help boost your SEO visibility. Although they are out of your direct control, you can help Google to generate them algorithmically by adding a table contents and adding extra content to increase your chances.

#10. Boost the User Experience (UX)

Making sure that your website and content offer your audience a great UX is also vital. You can do so by ensuring that your content is clear, relevant, and authoritative, that you have proper links to your product or service pages, that your images are optimized, that you use the right call to action buttons, reducing pop-ups on mobile devices, etc.

#11. Don’t ignore your fringe listings

Your fringe listings are those that are just shy of making it to page one of the SERP. However, you can easily piggyback on their proximity to page one by introducing more screenshots, graphics, and interactive features.

#12. Implement FAQs

When you don’t neglect your frequently asked questions (FAQs), you can help your website users find the answer to their questions quickly and easily. Google generally pulls the answer to “who, what, why, when, and how” questions straight from a webpage so if you answer in a short and concise answer to a question, you’ll be well on your way to improving your rankings.

#13. Add user-generated content

Content that is generated by your users ranges in type and form. It can include product reviews, star ratings, photos, comments, and more. With a large majority of shoppers doing their research online before making a purchase, the better user-generated content you amass, the better purchasing decision your customers will be able to make.

You can use a wide range of sources for UGC. This can be anything from social media comments to quotes from the conversations from your business phone services.

#14. Optimize your site for local search

Our final tweak for boosting your SEO visibility includes optimizing your site for local search. This is an excellent way of helping nearby customers find your business. Make sure you include the right keywords that locals are searching for (especially “near me” searches), and outline your product and service offering. You also need to create a Google My Business page and build business citations.

And there you have it! Our list of top 14 tweaks you can make to your website and online presence to improve your SEO visibility. In short, the three core components of a strong SEO strategy are on-site, off-site, and technical optimization.

To ensure you constantly monitor your website’s performance and visibility, it’s highly recommended that you follow Google’s EEAT guidelines. EEAT stands for “expertise”, “experience”, “authoritativeness”, and “trustworthiness”. All these characteristics should constantly be linked back and attributed to your site to help you get greater SEO visibility.

And if working on your SEO visibility is something you simply don’t have the time or team capacity to achieve, why not outsource your SEO needs to an agency?

In addition to these strategies, it's important to remember that SEO visibility isn't just about attracting new customers. Customer retention plays a crucial role in maintaining and enhancing your online presence. Providing a seamless user experience, valuable content, and excellent customer service can help you retain your existing audience and improve your SEO rankings over time.

Final thoughts

SEO visibility is a key metric to monitor. However, it requires a lot of effort to ensure that it climbs and stays as high as possible. There are numerous tips and tricks we outlined in this article to help you achieve this goal. And by following them, you’ll be well on your way to ensuring that your SEO visibility remains high.

The benefits of this are enormous. It’s not only a great way to ensure your website is a valuable and trusted source of information, it’s also a great way to generate leads. Ultimately, your SEO efforts can take time to see results but they are highly effective in improving your bottom line.

FAQs:

What is SEO visibility and why is it important for my website?

SEO visibility is a metric of your website’s performance. It is important for your website to ensure you drive quality traffic to it as well as to generate leads and provide a better user experience for your audience.

How does SEO visibility impact my website's search engine rankings?

Your SEO visibility can impact your website’s search engine rankings in a number of ways. On the positive side, the more effort you put into improving your SEO visibility, the higher the chances that you’ll rank higher in the SERP. On the flip side, if you do not pay attention to your SEO visibility, your rankings can suffer and this can impact your business.

What are the key factors that influence SEO visibility?

SEO visibility is influenced by a number of factors, including click-through rates and traffic volume.

How can I measure and track the SEO visibility of my website?

There are numerous online tools that you can use to measure and track the SEO visibility of your website. Among these tools include Semrush, Ahrefs, and others.

What are some effective strategies to improve SEO visibility and attract more organic traffic?

You should approach your SEO visibility strategies with a holistic approach that takes into account on-page, off-page, and technical SEO best practices.